Shravani Guruvar means the Thursdays of the Shravan masa (lunar month), kept as a vrat (observance) and puja. The main deity is Brihaspati — the devguru, the planet Guru (Jupiter); in some traditions, especially the dattasampradaya, Thursday is regarded as the day of Dattaguru and a guru-stotra is recited. The signature colour of the puja is yellow — yellow clothes, yellow flowers and fruit, chana dal, jaggery and bananas are offered. It is one strand of the weekday-wise vrat cycle of the Shravan masa. In 2026 there are 5 Thursdays in Shravan (13, 20, 27 August and 3, 10 September).
Shravan is considered the month of vrats and part of Chaturmas. In Maharashtra there is a tradition of worshipping a different deity on each weekday of Shravan — Aditya Ranubai on Sunday, Shiv on Monday (Shravani Somvar — the shivamuth offering), Mangalagaur on Tuesday, Budh-Brihaspati on Wednesday, Brihaspati on Thursday, Jivati on Friday and Shani on Saturday. In this chain, Thursday belongs to the devguru Brihaspati.
Brihaspati is regarded as the karaka (significator) of knowledge, intellect, wealth, dharma and the guru-principle. So the Shravan Thursday vrat is said to be kept for vidya (learning), wealth, the fulfilment of wishes and the removal of obstacles. (This is a devotional belief — take it as sentiment, not a universal rule.)
In some traditions it is kept as a combined Budh-Brihaspati vrat across Wednesday and Thursday, in which dahi-bhat (curd rice) is offered as naivedya. (This custom is regional and not observed everywhere.)
Most sources describe Shravan Thursday as the puja of Brihaspati (the devguru). But in the dattasampradaya of Maharashtra, Thursday is the day of Dattaguru, and there is a parallel practice of reciting a guru-stotra or Datta stotra on Shravan Thursday. Both traditions are recorded here honestly — the sources do not settle which one is the single "correct" one; which one applies to you depends on your family or local custom.
The story given here is the traditional Thursday (Brihaspativar) vrat katha — it is not specific to Shravan Thursday but is attached to the Thursday vrat generally. A separate legend for Shravan Thursday alone was not found in the sources, so this is stated plainly.
A prosperous householder neglects charity and his devotion to Brihaspati, or slights a guru who has come in the guise of a sadhu. Because of this conduct, Lakshmi turns away and his wealth slowly falls to ruin. Poverty, insult and the crisis of a false accusation descend on him. Finally, when he keeps the Brihaspativar vrat properly — the yellow offerings, chana, bananas, jaggery — Brihaspati's grace restores his wealth, his family and his honour.
In some versions, there is a generous king whose queen opposes charity; she refuses Brihaspati in a sadhu's guise and has the household's wealth destroyed. Later the queen's sister teaches her the vrat, and through the king's devotion the prosperity returns. In other versions, there is a wealthy merchant whose miserly wife commits inauspicious acts on three successive Thursdays to avoid giving in charity, bringing on the loss of wealth; the family recovers only through keeping the vrat and the help of a charitable woman.
The shared lesson of both versions is one and the same — charity, devotion to the guru and humility keep Brihaspati's grace, while pride and miserliness drive it away. (Both versions are found in tradition; neither is treated as final.)
The steps below are a general sequence; the details vary a little by tradition.
The sequence above is a general guide only; details can vary by family or local custom, so check with your family tradition or a guruji for the exact practice you should follow.
About the count and udyapan: ‘7 consecutive Thursdays followed by an udyapan’ is a rule of the general Brihaspati vrat — it is not specific to Shravan Thursday. Shravani Guruvar is kept on every Thursday of Shravan (5 this year). No separate udyapan for Shravan Thursday is hard-claimed here. (Note: the Margashirsh Guruvar Mahalakshmi vrat is a different observance — a different deity, a different masa and a structure of 4 Thursdays plus udyapan; do not apply it to Shravani Guruvar.)
Yellow clothes · yellow flowers · yellow fruit (bananas) · chana dal · jaggery · haldi · raisins · yellow sweets · yellow chandan · gangajal · akshata (rice) · tulsi leaves · a lamp (oil/ghee) · dhup-agarbatti · (dahi-bhat in the Budh-Brihaspati tradition). (This list is general and varies by tradition.)
This is the bija-mantra of the planet Guru; it is chanted on Shravan Thursday in remembrance of Brihaspati. (Some sources give ‘Greem’ in place of ‘Graam Graam’ — follow your family or guru tradition.)
Brihaspati aarti — after the puja, an aarti hailing the devguru Brihaspati is sung. Opening line — ‘Om Jai Brihaspati Deva’. It is a praise of the devguru; its full text will be given here only once its public-domain status is confirmed.
Dattasampradaya tradition — in the tradition that regards Thursday as Datta's day, a guru-stotra / ‘Shri Gurudev Datta’ jap and the Datta aarti are sung on Shravan Thursday. This aarti — ‘Trigunatmak Trimurti Datta ha jaana’ (by Eka Janardani / Eknath) — praises Dattatreya as the three-in-one form of Brahma-Vishnu-Mahesh, whose darshan removes the cares of worldly existence. Its full text (romanized here; Devanagari on the Marathi version of this page) is given below. (This is for the dattasampradaya tradition; the mainstream of Shravan Thursday is the Brihaspati puja described above.)
The bijmantra, aarti opening line and Datta aarti text above are recited with minor variations across traditions; for the exact pronunciation and wording your family follows, check with your family tradition or a guruji.